Seeing Double

Interesting article on the Wall Street Journal about the increasing problem of the same stock photo being used by multiple companies in their advertising. I’ve experienced this before – a photo of a black woman answering the telephone (which, if I remember correctly, we paid a decent fee to a stock photo library for) which we put up on Freedom Telecom’s website, was subsequently used in some recruitment ads for adsales work in the Evening Standard and then I think in a major ad campaign, for somebody like T-Mobile.

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